There is a great emphasis on self in our culture today; self-esteem, self- love, self-worth, self-image and many more. Love for self motivates us to follow our own agenda, vent our feelings, justify self, and blame someone else or something else for problems we face. This is not taught in the Bible. The main emphasis on self in the Bible is self-denial and self- sacrifice. This book examines the words and actions of Jesus Christ and will demonstrate that He was others-oriented; that he taught and modeled self-denial as opposed to self-love. A Christian cannot esteem himself and take up the cross at the same time.